Tuesday, 3 December 2013

Affiliate Marketing

As you get into the territory of affiliate marketing, there are a few terms you will hear frequently. You need to understand what these mean because they can make a difference in your income potential.
CPC
Compensation Per Click. You are paid each time someone clicks on the link you advertise for the company.
CPA
Cost Per Action or Acquisition. Revenue is earned each time a specific action is taken. This may be a sale, registration or other type of lead as per the affiliate agreement.
Lead
Revenue is earned each time a lead occurs. This may be a new signup to a newsletter.
PPS
Pay per sale. Revenue is earned each time a sale is made per the affiliate agreement. This may be something unique where you get one amount for any new customers, and existing customers you receive a commission payout.
Commission
Revenue is earned each time a sale occurs. The commission is agreed upon in the advertiser terms.
Creative
These are the banners, widgets or displays that you may use in advertisements. Pay close attention to which creatives are approved for promotion. Also be mindful of how you may promote each creative. Newer stipulations are restricting the use of promotion directly on Facebook.
Cookies (Web)
Cookies are placed on a computer during the visit to an affiliate site. If a visitor clicks and does not make a purchase or finish a lead, you may still have potential to earn from their visit down the road. These web cookies stay tied to that visitor for a period of time. If they come back the next day, and your affiliate agreement has the web cookies expire in 48 hours, you can still earn from that sale or lead.
Check your affiliate terms to determine how long cookies are set for each visit.
Conversion
A conversion is getting the desired action.  If you are running a CPC ad, it’s getting that click. If it’s a commission based ad, it’s getting a reader to make a purchase.
Often times you may hear others say “this offer converts well.” This means, the offer has a high success rate for obtaining leads, commission or clicks.

How To Not Look Like A Jerk With Google Glass

n an effort to protect patrons in his restaurant from being photographed or videotaped without permission, Seattle restaurant owner Dave Meinhart  banned Google GOOG -0.59% Glass from one of his restaurants. But last week, Nick Starr, a local early adopter of Google Glass, was kicked out of Dave’s other restaurant, Lost Lake Cafe & Lounge, starting a PR storm by demanding an apology and the firing of the waitress who kicked him out.
In just a few weeks, thousands of people will become the next wave of not-so-early adopters to receive Google Glass. Initially launched in early 2013, Google Glass quickly became a hot topic for tech pundits who questioned its ability to protect privacy, its usefulness, and whether or not it would be as cool as the bluetooth was.
As the year went on, a few things quickly became clear; yes, people wearing Google Glass do look a little odd, and yes, there are definitely privacy implications for those who wear and use Google Glass in public. The most notorious stories about protecting the privacy of the public from Google Glass wearers seems to keep emerging from the Seattle area, which I’ve written about before.

The incident last week at Lost Lake, which my fellow Forbes colleague Matt Hickey already covered, has now spun out of control. Yesterday Valleywag made an unfair comparison of Starr (whom they called “an ostensibly carbon-based life form”) to Robert Scoble, who is one of the most prominent evangelists of Google Glass. While there may not have been a clear policy about the use of Glass at Lost Lake, Starr went into a public place with the intent to take pictures of people without their permission, and then threw a tantrum on Facebook (which has since been deleted, but is detailed on Valleywag) about his experience.
Starr’s apparent tantrum brings up an interesting point about Google glass  - and not about Meinhart’s policy or lack thereof. In fact, there shouldn’t even need to be a policy about Glass in public places. Just like how most of us, as a society, know how to appropriately use our mobile phones, most Google Glass wearers know how to appropriately use them as well. Unfortunately, there are a few bad apples (or “Glassholes” as some like to call them) that are using Google Glass for the wrong reasons. While many chose to be an early adopter of Glass to help create a positive environment in which trust can emerge to so each can collaborate not just with each other, but the greater community, some are in it for more selfish reasons. And those types of people are likely going to be jerks while wearing Glass and throw tantrums when they don’t get their way.
So how do you avoid being a jerk while wearing Google Glass?
Ask If You Can Photograph Someone
Jeris Jc Miller, who launched the Seattle Glass Explorer community, told me that it really boils down to respect for others. “If you’re wearing glass and you’re unassuming (i.e. not walking with a lot of swagger) people are curious and will naturally approach you. It’s important to ask if you can photograph them, and If I go into a place that doesn’t want people wearing glass, I’ll take them off,” she said.
Know the Law and Local Policies
Robert Scoble says that the etiquette for wearing Glass is going to evolve as the public gets their hands on it – just as it did with cell phones. (He says he remembers how his mother used to scold him for using his cellphone at dinner – but now she does it, too.) For now, he said “Glass is too novel. Most people who own Glass don’t even wear them because too many people bother them to look at them.” He adds that even most people in San Francisco (where he’s currently located) haven’t tried them on. As he says “If they notice you’re wearing glass, they either ask to try to them on or ‘are you recording me?’ But that’s not how Glass works – and these are the common reactions around the world. But I’ve never been asked to take them off.” In fact, Scoble is very conscientious of where it is both legal to record video and common courtesy to wear Glass. For example, it’s illegal to record video or take pictures while going through TSA at the airport – so to avoid the risk of a fine or just getting delayed by agents asking questions about his Glass, Scoble takes them off when going through security at the airport.
Don’t Be Creepy
As for just not being a jerk about using Glass, Scoble flips them to the top of his head when entering a bathroom so no one accuses him of recording them – even though he’d have to not only look directly at the person, but get very close to them to record them due to the wide angle lens. (Not to mention the fact that a light appears in the prism when Glass is recording.)
Don’t Wear Glass As a Fashion Statement
Miller ultimately warned that the next batch of Glass adopters need to ask themselves why they’re getting Glass at all. She was one of the first three people to receive Glass in the Seattle area, and helped launch the Seattle Glass Explorers community. Miller said that she and many others in the community – which is over 160 people – can see the possibilities that are emerging from the platform “and they’re absolutely astonishing. Glass is for good – social good. That’s what our community is focusing on.” But she’s seen some other Glass adopters act inappropriately with Glass, and with that heeds a warning to future users. “I think they need to be honest with themselves and honest with their own heart about their intentions. If they’re looking for public recognition, Glass will do that for a minute, but at what cost?”

Sunday, 25 August 2013

Looking nice.Its very useful.I have one snöslunga but small.

Thursday, 31 January 2013

CloserQ - Business Blog: Wednesday, August 5th, 2009: Resume vs Cover Letter

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